Alan Red Underwear

  • Via Giuseppe Piermarini, 26, 21100 Varese (VA)

ALAN RED
B2B
PARTNER

ITALIAN HERITAGE
 EVERYDAY COMFORT
EUROPEAN DISTRIBUTION

Founded

Alan Red was born in the Netherlands with a single mission: crafting the perfect basic. Over eight decades, our dedication to quality and everyday comfort has never wavered.

Years of production

More than 80 years of continuous production have allowed us to perfect every detail — from fabric selection to fit. That experience results in a product that sells itself.

Family generation

Now led by the third generation of the same family, Alan Red has preserved its founding values: consistency, craftsmanship, and trusted long-term partnerships.

Own Manufacturing

We control every step of our production in-house. This guarantees consistent quality, reliable delivery timelines, and the flexibility to support your business needs.

80 YEARS OF CRAFT. ZERO TEND RISK.

Alan Red is a brand owned by Magir S.r.l., a family-run company founded in 1940, now in its third generation. Born in Italy as a centre of excellence in fine knitwear, it has evolved into a North European reference for everyday men's underwear quality. In a market dominated by fast trends and low-cost alternatives, Alan Red stands out through authentic Italian design, long-lasting products, and a conscious approach that avoids waste and overproduction.
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BRAND VISION

Every Alan Red garment draws on 80 years of experience working with premium natural fibres, cotton and bamboo, and a fully controlled production process. Our mission is easy: to create the underwear that every man buys without thinking twice.

Ideal SKU for our partners are: invisible marketing costs, reliable reorders, zero trend risk.

CORE VALUES

  • Italian tradition
  • Raw materials certified quality (100% cotton, bamboo fibre)
  • Professional ethics and supply chain reliability
  • Safe and traceable production processes
  • Timeless style, zero seasonal trend exposure

THE SELF-SELLING PRODUCT

We spent 80 years perfecting the product that men buy without thinking twice; these are the pillars of our commercial proposal:

Non stop production

Founded in 1940, we have never missed a delivery season. We supply the same core SKUs our first clients ordered, because the product suits perfectly.

Proven Market data

Our distribution in the Netherlands, Belgium, Germany and Sweden provides you with real sell-through data and verifiable retail references. Detailed market reports available on request.

Target are range

Everyday Comfort is the widest segment in menswear. Alan Red works in every channel, department store, eCommerce, convenience.

Middlemen

Direct sale from our Italian factory to your warehouse. No importers, no agents cutting your margin. You buy at manufacturer price.

Reorder rate

Our top SKUs generate an 80% + reorder rate in active markets. Once customers find their fit they come back, and you benefit.

Classic Boxer repurchase rate

Confirmed data across active NL, BE, DE, SE markets. Everyday basics never go out of style: zero seasonal markdown exposure.

Our sweet clients say

55-60% Retail margin
Guaranteed resale margin for all active retail partners. No exceptions, no mid-season renegotiations.
Delivery time - stock service
Full stock availability within 3/4 working days. Never lose a sale due to out-of-stock products. Our warehouse works for you.
MOQ&Transport cost - entry barrier
Minimum order designed for new market entry: 10 pieces per colour.. Test the product before scaling.
Free transport costs for orders over € 300,00 Forfait € 10,00 for order less than € 300,00
0,8% - return rate risk
Everyday basics don't go out of style. No seasonal markdown exposure. Continuous sell-through confirmed in NL, BE, DE, SE markets.
Full NOS digital catalogue
Commercial proposal with your specific margin structure
Sample kit available — no commitment required
Meeting at your next trade show

ONE RANGE.
ALL CHANNELS

From department stores to retailers. Long-lasting everyday basics fit everywhere.

100%COTTON:
The primary material across the range. High-quality certified combed cotton. Available in Classic and Body fit versions.
Optimal breathability for daily wear.

BAMBOO:
Premium line. Naturally antibacterial bamboo fibre, extremely soft.

COTTOM/ELASTANE 93-7:
Premium formula for boxers and t-shirts. Long-lasting elasticity and perfect fit that hold its shape over the time. Core formula for all top-performing styles.

100% COTTON

Virginia, Derby, Vermont. 3 colours (white, navy, black). Long version available, too

JERSEY STRETCH

Virginia, Derby, Vermont. 3 colours (white, navy, black). Long version available, too

BAMBOO

Virginia, Derby, Vermont. 3 colours (white, navy, black). Long version available, too

BOXER

Virginia, Derby, Vermont. 3 colours (white, navy, black). Long version available, too

WHERE WE OPERATE.  WHERE YOU CAN GROW.

From department stores to retailers. Long-lasting everyday basics fit everywhere.

100%COTTON:
The primary material across the range. High-quality certified combed cotton. Available in Classic and Body fit versions.
Optimal breathability for daily wear.

BAMBOO:
Premium line. Naturally antibacterial bamboo fibre, extremely soft.

COTTOM/ELASTANE 93-7:
Premium formula for boxers and t-shirts. Long-lasting elasticity and perfect fit that hold its shape over the time. Core formula for all top-performing styles.

Buyer, leading dutch department store
A self-selling product is the buyer's dream. A Brand that generates reorders without promotional pressure.
Sales Manager, European fashion retailer
Alan Red has been one of our most reliable basics suppliers for years. The product quality speaks for itself — returns are minimal, customer satisfaction is high.

PARTNER WITH ALAN RED

Fill the form in the website or contact us directly. Our B2B team responds within 24 working hours with a tailored commercial proposal, the complete product catalogue, and market references for your country.
01
Step

Initial Request

Fill the form with your Company details, distribution channel, and target market.
02
Step

Commercial Proposal

Within 48 working hours you receive the NOS digital catalogue, a customized margin structure and retailer references for your market.
03
Step

Sample & Evaluation

Receive the sample kit with no commitment and evaluate the product in your own environment. Trade show meeting available.
04
Step

First Order & Launch

Minimum order 10 pieces per colour. Delivery in 3/4 working days. Merchandising support and POS materials included.

    Let’s get in touch

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    Contact Info

    3 Madison Street, NY United States of America
    americ@gmail.com
    +777-456-7890

    New York Office

    4408 Allentown, New York 31126